7 Min Marketing With Pam Didner

What is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The way I define traditional marketers is that they are marketing professionals who are not digital natives and didn’t start their marketing careers on the digital side. I usually tell them that the key difference between traditional and modern marketers is the ability to think in multi-channels in a sense of integrated marketing and to understand the technology behind-the-scenes. By the way, these two are related. If you understand how technology works and integrates, you’ll have a holistic view of your company’s marketing and can think strategically by connecting different marketing dots.  Here is a great example Say, you are a content creator by writing weekly blog post for your company. And you use DivvyHQ, a platform to plan, workflow, and collaborate with a team, to brainstorm and create content from beginning to the end. Your blog posts are then uploaded to your company’s website using W