7 Min Marketing With Pam Didner

Tatianna knows that I’ve updated my website 5 times in the past 4 years. She is going to lead her company’s website overhaul this year. This is the first time that she is taking on a project like this. She asked me what she needs to pay attention to before she starts.  I asked her if this is a complete overhaul or a partial overhaul. Tatianna told me that her company is a start-up and has grown very fast. They’ve not refreshed the website for over one year. The CEO wants to refresh the home page, products, and customers pages. Here are the elements I told Tatianna to focus on:  Design Content SEO Site Migration There are many things that she needs to pay attention to, but I prioritize these four as the key focal points. Design I went to her company’s website. Since it’s a partial overhaul, I asked her if the company is interested in a big overall haul in the near future. If they are, are they thinking about updating the current design elements?  The current design is very photo-stockish and business-like. A