7 Min Marketing With Pam Didner

Andie from the UK sent me a LinkedIn messaging:  “Hey Pam, I've been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I'd reach out as sales enablement is a big problem right now: Where to start?!   Actually, several people approached me about this question since I published my book in October 2018. Given that the sales enablement effort from the marketing side is different from company to company, let me address this based on the 3 different roles of marketing professionals,.   Where to start to enable sales   as an individual contributor  as a marketing director with a small team  as a VP of marketing  As an individual contributor:  Say you want to take the initiative to support sales as an individual contributor. The best way to start is to clearly articulate your own roles and responsibilities. Are you doing email marketing? Are you managing social media channels? Are you a content creator? Or, if you are wearing multiple hats, what do you