7 Min Marketing With Pam Didner

This event is it! #B2BMX For B2B marketers, the one B2B marketing conference that you can’t miss is B2BMarketing Exchange. It’s jammed packed with all the B2B topics from customer-centric experience, demand generation, account-based marketing, to marketing insights and more.  More than 1000 B2B marketers and over 90 sessions in 3 days. In addition, it’s in Scottsdale, AZ on 2/25-2/27. Who doesn’t like to go Arizona in February? Palm Trees and the Sun. It’s just perfect!! Workshop: How to leverage existing marketing programs to support sales I did a global content marketing workshop and messaging framework session last year. This year, I created a brand-new workshop and session. The workshop is about sales enablement: How to leverage existing marketing programs to enable sales. All right, a very lengthy title, but it does explain what the workshop is about. Although my book covers different topics on how marketers can better support sales, I created a framework to talk about how marketers can support sales usi