7 Min Marketing With Pam Didner

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.   While being interviewed for a podcast, I was asked a great question: “Hey, Pam, you wrote a sales enablement book from a marketer’s perspective. That sounds good. But how can marketers really benefit from supporting sales?” Ok, I’d like to answer that at two different levels: At the micro level: Like I said, with the rise of digital, the boundaries of sales and marketing are disappearing. In the past, email marketing was done exclusively by marketers. Now, sales can run their own customized and personalized mini email campaigns straight out of their CRM systems. Another example is social media. Social media is not a marketers’ tool anymore. Sales are using it for social selling and social listening, even customer services are using it to answer customers’ questions real-time. Through supporting inside sales and post s