7 Min Marketing With Pam Didner

I was fortunate to be invited back to do a workshop and a session at the Content Marketing World conference in Cleveland, Ohio for the 8th time. When you go to an event like this for 8 years straight, you start seeing familiar faces and begin forming a circle of friends that you hang out with from year to year.  As always, it was wonderful to see Kelly Hungerford, Jeff Julians, Amy Higgins, Jay Baer, Michael Brennen, Robert Rose, and many other friends. I don’t know about you, but as much as I see them on FB or Twitter, I still prefer a meaningful hug and in-person catching-up. I’d like to challenge myself so I present a different topic each year, and I was excited to create a new one for 2018’s conference. My session title was 5 Creative Ways Marketers Can Enable their Sales Team, and it is no surprise that it’s closely related to my new book, Effective Sales Enablement. As a speaker, I can tell you that the content needs to be solid throughout, but the most important part is the opening. I like to come up w