7 Min Marketing With Pam Didner

Many of you know that my book, Effective Sales Enablement, was launched at the end of October. I’ve received positive and negative comments by those who’ve read the book. Thank you so much! I’d like to take an opportunity to address some of the comments that were raised by you who read the book. There were three comments I’d like to address: Your book talks about many topics. There doesn’t seem to be a focus.   I was looking for how-two templates, but I didn’t see many. There are many ideas, and it’s overwhelming. Your book talks about many topics, and there doesn’t seem to be a focus Ok, a good point. I know that I touch on many topics in the book. Sales enablement is still evolving, and marketing can support sales in many different ways depending on your jobs and responsibilities. Because marketing is dynamics and situational, I want to make sure that I cover many marketing related topics so no matter what job functions you do, you’ll find something useful. If you perceive that as lack of focus, my most s