7 Min Marketing With Pam Didner

Andi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question: Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so much from your presentation! I do have one question - do you have a recommendation on how to transition from a traditional marketing program to a content program without it being jarring for the audience? Ok, first of all, Andi, this is a, what I call, a holy-grail question. If I completely crack the nut, I’d say that I am the chosen one who knows the untouchable secret. Here are my two suggestions on how you can approach this. One is to tackle it from the marketing end, the other approach is work from the sales side. So hear me out. Tackle from marketing: First step, you need to do your homework. Understand how the existing marketing programs work and perform. What traditional marketing programs or campaign have the company tried? How did they do? Is th