7 Min Marketing With Pam Didner

With my 2nd book launched, many people ask me why I wrote a Sales Enablement book instead of another content marketing book. Well, there are professional and personal reasons: One the professional front: Sales and marketing tend to be treated as separate functions with limited integration, especially in enterprises. With the rise of digital, many marketing elements can be used for sales conversions and engagements. Here are two great examples: Email marketing: Email marketing used to be one of the key channels for marketing campaigns. Email marketing campaigns coupled with relevant content are now used by sales to run mini and personalized outreach to facilitate the sales process or act as a talk trigger. Social media marketing: Another example is the usage of social media I shared in my book. A sales team of a whiskey company was working hard to gain shelf space in liquor stores and supermarkets in a specific city. In order to get more shelf space with these stores, the sales team proposed that the company w