7 Min Marketing With Pam Didner

I did a session on “How to Build a Global Content Marketing Team” at Content Marketing World two years ago. Karen attended that session. Subsequently, she and I had a conversation on how she should structure her team. She has a small team which supports several geographies. And she didn’t have approved headcounts to support the different local teams on the ground. She asked me what to do. I told her that her team members need to have two roles. For example, a writer’s job is to write content, but that person should also be responsible for several countries or one geography region. So, all her writers are assigned specific regions or countries, in addition to their regular jobs. These writers are also the local teams’ main point of contact for content-related requests or questions. So far, the dual roles have worked well in the past 2 years. However, she has noticed that each writer has different strengths. For example, one writer is very good at blog writing, the other one is super-efficient on webpage and pr