7 Min Marketing With Pam Didner

An HR manager asked me, “Pam, do you think sales-enablement training and development belong in HR?” Well, we all know that training has been one of the core competencies provided by HR, in addition to talent recruiting, performance reviews, and pay structure. Here is the reality, with the rise of technology, training is no longer confined to classroom settings or online courses. It can be micro-training through mobile apps with snackable doses of information pushed out daily to users. It can be virtual and interactive hands-on training through augmented reality or even just on-point educational videos on YouTube or topical-driven podcasts that you can listen anywhere. Frankly, anyone in the company who has budget can develop some sort of training materials for their teams. Content-creation tools are readily available for everyone to use. There are also different content-syndication platforms that enable you to easily share your training materials on any platforms. You can use Loom to record your training, the