7 Min Marketing With Pam Didner

Some listeners know that my 2nd book, Effective Sales Enablement, will be available in October. While working with the publisher on editing the manuscript back in May, I also started thinking about how I need to revise my value proposition. The value proposition in this case is ‘How do I differentiate myself from other marketing consultants?’ Until now, I’ve focused on content marketing, or my value proposition or uniqueness being that I know how to help enterprises (not SMB) set up a process to scale content across regions. Not many people can do that, so that is unique to me. Now, with Sales Enablement coming into play, what is my new value proposition? How do I redefine what I can offer to combine my knowledge of global content marketing and sales enablement? I started by identifying several unique strengths or experiences that only I can offer. 20+ years of corporate experience in various positions, from finance to accounting, from operations to product development, from marketing to sales enablement. I