7 Min Marketing With Pam Didner

Frequent listeners know that I just finished my 2nd book, Effective Sales Enablement. This book was written from a marketers’ perspective on what we, marketers, can do to enable sales. I believe that marketing elements, f used right, can support sales and show impact directly. I am always looking for examples on how marketing better support sales. Here is a great example from James Rogers, Digital Marketing Manager for PowerBlanket.  I met James at MozCon, a search marketing conference in Seattle. PowerBlanket is a small manufacturing company that builds industrial heating blankets, wraps, and custom heating solutions for dozens of industries with hundreds of applications.  Powerblanket is a 55-person company based in Salt Lake City, Utah.  Its marketing department is a 2- person team with a few contracted content creators. Obviously, they don’t have a big marketing budget. If they spend $$ on something, the results and ROI must follow. I have supported manufacturing companies before. I totally get it.   I as