7 Min Marketing With Pam Didner

I was hoping to record this episode when I was in Machu Picchu. That would be a major milestone, right? I carried the recording equipment all the way up 9000 feet above the sea level. I was taken away by the ruins, the mountains, the history and just the overall experience. I decided to be present and enjoy it as much as I could.  And I did! I recorded this episode when I came back to the US. A quick update on getting to Machu Picchu. First, I had to travel to Lima, then took a plane from Lima to Cusco. From Cusco, our group took the bus to Ollantaytambo. From there, we took the train to a town at the bottom of Machu Picchu. Then, we had to take a park bus to the entrance. It’s a long way to get there. Machu Picchu is one of the UNESCO World Heritage Sites, so many rules are set up to proactively protect the site. The government limits the numbers of tourists that can access the site each day. To manage the visitor flow, we are put in groups of 15-20 with an assigned tour guide and a specific time-slot. When