7 Min Marketing With Pam Didner

I stayed in Lima for a couple of days before my trip to Machu Picchu and learned some interesting trivia about Lima and Peru that made me think about marketing…  I know… Just can’t get marketing out of my mind even when I am on vacation. Here are several things I’ve learned that reminded me of marketing:  Lima receives only 0.3 inch of rain per year.  Portland, Oregon, where I live, gets 44 inches of rain per year. People in Lima doesn’t know how to use an Umbrella. It’s the 2nd largest desert city after Cairo in Egypt. Ok, here is the interesting fact: Although it doesn’t rain, it often reaches close to 100% humidity. Because of high humidity, the weather is always cloudy and feels like it’s going to rain anytime, but it doesn’t. When I was there, it was overcast with the dark clouds hovering overhead, I thought it would rain anytime. No, it just stayed overcast the whole time, but the air felt damp. My jacket felt a bit wet while I was there… Since there is almost no rain all year round but many people and