7 Min Marketing With Pam Didner

I was in Melbourne, Australia, speaking to Cisco’s Channel Partner Marketing Managers at Cisco Live. I love working with channel partners. They usually don’t have a big marketing budget and every dollar they spend has to count. After the keynote, I did 8 1:1 whiteboarding sessions with their channel partners. They asked me any questions and I answered on the spot, as simple as that. One of the questions: “Pam, I have 30,000 names in my database. How can I find warm leads?” I love that question. I offered three suggestions. Use e-mail and content marketing: For this case, don’t just send out e-mail for the sake of sending out e-mail. Since you want to find warm leads in your database, the title of the e-mail and the content you include in your e-mail campaign needs to be designed to find out which prospects are addressing targeted challenges that could benefit from your products or company offerings. The title also needs to show urgency, like now. So, your title should be something like “if you are looking fo