7 Min Marketing With Pam Didner

Some listeners may know that I am writing my 2nd book. I have to say writing is hard. The hardest part is to structure 50,000 - 70,000 words in a logical manner so that you can share a unique point of view and flow in such a way that readers want to flip from page to page. Not only do you need to offer a compelling and unique point of view, but you also need to tell a great story. Writing my 2nd book is like raising a 2nd child. You learn what worked well the first time and what you need to do better the 2nd time around. There are three things I make an effort to do differently this time around: Incorporate others' point of view: when I wrote the first book, I mostly drew from my own experience. I talked about my experience first, then shared case studies at the end of the chapter as a separate call out. I used case studies to validate my point of view. This time around, I incorporated case studies throughout the chapter. I showcase other people's know-hows, then share my thoughts after. Topic-driven chapter