7 Min Marketing With Pam Didner

Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways. So send me your questions. I want to help you take on your marketing challenges. For today, I want to share some exciting news. I signed up with a publisher to work on my 2nd book. No, it’s not about content marketing. No, it’s not about anything global. So, what is it? OK, drum roll, please! It’s about sales enablement! When I told my friend, Amy, about the news, she was like, “Whaaaaaat? What’s that? And why did you choose a topic that is so, um, unpopular! Oh, I mean, niche?” Amy, I feel your love. Let’s talk about why I chose that topic. I am a firm believer that marketing’s role is to grow business and drive sales. Everything we do in marketing should directly and indirectly lead to a conversion. Two interesting challenges prompted me to write the book. 1. I want to help sales and marketing teams understand that there’re more and more marketing elements that can be used for sales efforts due to digital integ