7 Min Marketing With Pam Didner

Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways in 7 minutes or less. So send me your questions. I want to help you take on your marketing challenges.  This week, I want to share something I read from the book of Verne Harnish, “Mastering the Rockefeller Habits.” This is a how-to book. Verne shares templates and specific processes that you can follow when you grow your company from 1 person to 50 people to 100 and more. At each stage of the growth, you need to make significant changes in people, strategy, processes, and tools. If you are growing your company and your processes and tools are setting you back, this can be a great book to get ideas on how to put your hiring and internal processes back on track. By the way, I am not affiliated with Verne. I just like his book and I thought I would share with you.  There is one thing he mentioned in his book that caught my eyes. He talked about the importance of establishing “core values” for your company before a