7 Min Marketing With Pam Didner

Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways in 7 minutes or less.  So send me your questions. I want to help you take on your marketing challenges.   I got the following e-mail from one of my students, Laura.  Hi Professor, I had you in class a few months ago. I was wondering if you had any examples of a content strategy that you could share with me? I have to create one for work and I'm just overwhelmed by the format. So I thought I would reach out to see if you had anything to share.  Hope all is well. Thanks, Laura Here is my email back to Laura: Laura, Good to hear from you. I totally understand that it can be overwhelming.  Here are a couple steps to get you started.  I’d recommend that you sit back and have a cup of coffee or tea.  J  Write down 1-3 bullet points on why you’re creating the plan and whom is it for. Are you creating this as part of the overall marketing plan? As part of a sales plan? Or as part of a product launch plan? Is this a stand-