7 Min Marketing With Pam Didner

On this episode, rather than addressing one marketing question, I’d like to share a conversation I had with the sales and marketing team at Curata.  Curata is a platform that can help you curate, plan and measure your content marketing efforts. It has a very nice, solid platform that allows you to select relevant content and quantify the ROI of your content. BTW, I am not affiliated with Curata at all, but I love their curation platform and analytic capabilities.  You should check it out. Curata is still in the startup phase. They have a full-time sales enablement manager, Sasha Laferte, who resides in marketing.  Her job is to use content to educate prospects and help the sales team close deals. I asked Sasha, what is the secret sauce of building alignment between marketing and sales? What she said resonates with me: the “Holy Grail” is to think of sales and marketing as one team and share the same goal.  She also mentioned that it’s important to sit down with the sales team to understand what their challeng