7 Min Marketing With Pam Didner

Every week, I’ll pick one marketing question and attempt to address it with actionable take-aways in 7 minutes or less. So send me your questions. I want to help you take on your marketing challenges.  During my recent workshop, “7 Ways to Increase Conversions with Digital Content”, I tried to hone in on the fact that increasing conversions is not about replies to your customers’ angry tweets on Twitter, or drip e-mail for nurturing. Don’t get me wrong, these tactics are important. But it’s even more important to see the forest for the trees.  Yes, see the forest for the trees!  What I am trying to say is that you need to focus on understanding different touch points that you use to engage with your customers. For example: if you have an integrated campaign using banner ads, paid keywords, Facebook ads, email and Twitter outreach to drive traffic to your website, can you articulate each channel step-by-step that your customers come to your website and from which channel? Put all of the touch points on a bi