She Creates Business | Online Wedding Business | Marketing Ideas

130: Be Your Brand with Heather Dwight from Calluna Events

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Sinopsis

Get 20% Off Your Ticket to Love Well Planned with Code: SHECREATES Today on the podcast I'm honored to welcome Heather Dwight from Calluna Events! I've wanted to have her on the show since I heard her speak in person back in 2018 and finally got up the nerve to send her an email a few months ago to ask! In today's episode, Heather is bringing her 16+ years of experience and sharing how we can and why we should "Be Our Brand" in the wedding industry. We discuss: - How to Find Your Why - How to Use Social Media in a Way that Serves our Business - Hiring a Team and Keeping Your Brand Integrity - AND MORE! Here's a bit about Heather: Heather Dwight started Calluna Events in 2004 after working in non-profit and corporate events for 10 years. With a vibrant and captivating sense of style, Heather is one of the most sought-after wedding planners in Colorado and with weddings planned for New York, Louisana, Wyoming, New Mexico and Virginia she is helping Calluna expand to exciting destinations. She is the visionary b