Marketing Week

Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand. She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses: • What an early entrepreneurial endeavour taught her about work-life balance • How to cope with the increasing demand for specialist knowledge • Why face-to-face contact is key to customer insight • Why diversity is the “mother of creativity”