Unusually Focused

A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product.We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far.All 100 pre-sale spots sold out in 6 hours - almost half of which came in the first 15 minutes.You'll get a bunch of cool ideas in this episode:✅ We talk about the ads we used including how we set up the targeting…✅ How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didn’t know him. Many of whom signed up for his email list and registered in the course.✅ The strategy we used to get people started on the "Buyer's Journey."✅ And some of the things that we were asking him to do that made him uncomfortable.✅ Before we get to deep into the marketing, I had to ask him what The 3 stup