7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today I have a very special guest, Mark Emond. Mark is a long time IBMer, Founder and President of Demand Spring – a B2B revenue marketing consultancy. Today we are going to talk about sales and marketing alignment. In this episode: What does Demand Spring do, and what is the company about? Based on the current stage of sales and marketing (and how they work together), what are some of the challenges B2B marketers tend to encounter? What processes and tools should a CMO use to align sales and marketing? In what ways a suitable platform can improve and influence sales and marketing alignment strategy? What’s next for marketers when they reach the MQL target? What does it take to create a seamless sales and marketing alignment strategy? Can marketers do sales and marketing alignment bottom up and without top management support? What is the critical role of sales and marketing alignment? What is it that salespeop