Unusually Focused

Have your Facebook & Instagram ads stopped working? Did they ever work at all?By far, the most common questions Danny Twoguns and I got since the last episode of this podcast were about targeting. People were very clear that they wanted DETAILED INFORMATION about exactly how to set up their ad targeting... none of the "nebulous" bullshit that people are tossing around.These questions come from everyone from start-up personal trainers, online coaches, and yoga teachers to 8-figure serial entrepreneurs. Each of them obviously has its own unique circumstances and differences, but there does tend to be one commonality.One step that they're all not taking.The next step.They take the first step just fine. They boost the post. They set up the sweet targeting parameters within a 5mile radius of the shop. They might have even installed the Facebook pixel on their Linktree. Oooohhhh.But nothing happens. They think "that's it?" and "☹️ Facebook ads don't work."But they fo