Julius: Influencer Marketing Unleashed

In the second episode of the Julius Profiles podcast, the hilarious Haley Uzelac and Krista Stucchio from GoDaddy discuss the challenge of wearing multiple hats as marketers. People often think, “Those people on the influencer team are just going to go find the influencers and get them to do stuff for us because that’s what we need them to do.” But there’s a lot that goes into it.Influencer marketing is not just about finding the person that’s creating that sexy content – it’s finding the people who are going to be able to tell your story and engaging them in a more meaningful way. You have to ensure you align with their creative brand as well as aligning them with yours. And beyond choosing the right people and building that all-important relationship, there are so many other hats an influencer marketer has to wear: strategic, creative, educational, production, analytical, empathetic, account management, community management, and legal.It’s a great discussion and both Haley and Krista have tons of insights t