Sharon Vornholt - Let's Talk Real Estate Investing

Today I want to spend a couple of minutes talking about a reader question that I get frequently about probate marketing for real estate investors and the reasons behind the process I follow. The question was, “Should I send direct mail to the PR and the heirs, or just to the personal representative”? Another way to put it was, “Why should I only send direct mail pieces to the personal representative rather than the personal representative and all of the heirs”? Why Would You Only Mail the Personal Representative? The answer is simple.  Because it’s cheaper and there's not any real benefit that I found over time that you get from mailing all the heirs. The executor or the administrator is the “decision-maker”.  This is the person you want to mail. They are the only person that can legally sign the sales and purchase agreement if you decide to purchase the house.  That doesn't mean that there's not another family member that might contact you or even show you the house. In fact, that’s often the way it works.