Perth Fitfam Podcast

Many people struggle with their diets, not necessarily because they lack tools, but because they do not have support. With so much information out there, it is hard to know what to take on board, so having someone to guide you undoubtedly makes all the difference. This customer-centric, personal approach underpins Avatar Nutrition’s purpose-driven mission. We welcome back the platform’s co-founders, Katie Coles and Mark Springer, to hear about what has happened since we last spoke to them. We kick off with a quick recap of what the platform does and how it makes flexible dieting as accessible as possible. As with all startups, getting things off the ground was far from easy. Katie and Mark shed light on some of the obstacles they faced, including their lack of tech knowledge, manually running the platform, and creating the database off of Mark’s laptop!While these things posed challenges at the time, there is no doubt that this slow, iterative process has contributed to the platform Avatar is today. We also h