Unusually Focused

I should be charging you for this episode. It's a conversation with Danny Twoguns - the creator of the Fitness Nerd Academy - and founder of not one, but TWO, popular gyms in the relatively small town of Erie, PA.Danny was one of Rabbit Hole's Most Valuable Rabbits. When someone had a question, he was always there to drop serious knowledge.The main reason I wanted to bring him on the podcast is to discuss what he’s doing with Facebook and Instagram advertising and what's working RIGHT NOW.Specifically, I ask him what is the single best thing he’s doing right now to turn a cold, social media audience into CUSTOMERS for his and his clients brick and mortar gyms -- and as expected, he DELIVERED.One of my favorite takeaways from this episode is what i’m now calling the $150/month Facebook Membership. Which isn’t actually real - but it’s a cool way to look at what we both to consider a prerequisite marketing budget.And we walk step-by-step through a 3-part campaign that both of us use on a regular b