Content Matters

Episode Summary: Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic near to his heart, and a source of frequent frustration – metadata.  You think it’s simple to create metadata on your content, but there’s a lot to think about to build your metadata model and we cover it all in this episode.  Key topics included:  What is content engineering  What is metadata and why it’s so important  Why you can’t design metadata as an afterthought  His advice for content strategists  This is the first time we’ve gone deep into a discussion on intelligent content and Mark takes what could be a complex topic and explains it in easy-to-understand terms.   Additional Resources: Presentation: https://www.linkedin.com/pulse/alignment-understanding-objects-mark-lewis/  Book: Object Technology: A Manager’s Guide  About Mark Lewis: Mark is