Content Matters

Katrina Wong is the VP Marketing for Segment, a business unit of Twilio. She joined us on the Content Matters Podcast to talk about the evolving customer data landscape, including what the end of third-party cookies means for customer experience and why it’s not such a bad thing that marketers are easing their reliance on third-party data.We also talked about customer data platforms (CDPs) - of course, and how they help bring together all a company’s first-party data to enable truly personalized – and hyper-personalized customer experiences. And we talked about what the API economy and the idea of building blocks has meant for creating custom solutions that differentiate brands. And those are just the highlights.Inside this Episode: The difference between first, second, third-, and zero-party data What the end of third-party cookies means for marketers The benefits of a customer data platform (CDP) and how it brings together first-party data The API economy and building blocks for custom solution development