Content Matters

If you want to understand how to create, manage, and publish your content from an organization-wide perspective, Rahel Bailie is the person to talk to. Bailie is a long-time content advocate who works with organizations that truly understand how important their content is. She joined us on the podcast to talk about her experience on content strategy, content operations, content experiences, and much more. Inside This Episode: Getting a holistic view of content across the organization The importance of UX of content and the need to understand the customer experience to properly manage content The role of technical content in the customer experience The importance of back-end content and how to operationalize it About Rahel Bailie Rahel Bailie is the CEO and Principal Consultant at Content, Seriously, UK consultancy. She has many years of experience working with organizations on their content operations, strategies, and systems. Bailie understands the complexities of managing the editorial and technical a