Content Matters
Marketing Strategies with David Greenberg
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:41:03
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Sinopsis
David Greenberg is the Senior Vice President of Marketing at Act-On Software. He joins us on the podcast to talk about marketing strategies, including refocusing on experience nurturing over lead nurturing, the role of automation, and where marketing automation fits with account-based marketing. We also talked about the rebrand of Act-On and its shift to growth marketing automation. Lots of great insights to make you think about your own marketing strategies.