On The Brink With Andi Simon

Hear how Blue Ocean Strategy helps you own your market! In this podcast, Brian Gladden and I go digging into the whys and hows of creating Blue Ocean Strategies®. Brian is a trained Blue Ocean Strategist who helps businesses find unmet customer needs and create uncontested market space by using the tools and methods of Blue Ocean thinking. After conducting 500 workshops and dozens of client engagements, I know the thinking of a Blue Ocean Strategist quite well, and Brian is certainly one of us. He just loves the methodology and objectives behind BOS, as do I. It really works! To learn how to do it, listen in.  Watch and listen to our conversation here It's all about going where the competition isn't When we talk about strategy, most people think that they must compete to build a viable business. Strategic differentiation seems to be the path they must follow. Yet, few really know how to successfully compete, differentiate themselves, or bring in new clients. They tend to be imitative, looking like others in