Pr Hangover
Baby Nut, SEO, and the Superbowl with Scott Cowley
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:22:30
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Sinopsis
Following this year's Superbowl, I had the opportunity to sit down for a phone call with Scott Cowley, a Digital Marketing Professor and Researcher at Western Michigan University. With his knowledge of SEO, Scott walked me through Planters' "Baby Nut" campaign from pre-Superbowl teasers to their SEO catastrophe, and hits on other major highlights from the Superbowl.