Podcasts De Jesus Hoyos

Should we have different B2C and B2B strategies? #conversacionesdecrm #podcastdecrm #cx2advisory #diginomica I know Jon Reed, Co-Founder of diginomica.com, from our many CRM and Analyst Relations conferences. A few weeks ago, he posted a comment on LinkedIn about B2B and B2C, that made us set up a meeting to discuss the similarities and differences of B2B and B2C. So, we are now going to discuss our opinions on this live stream. I will bring my perspective based on the Latam region as well as the many implementations I have done with the #Solvis team. Jon will bring a unique approach to this topic based on his analysis and learnings with vendors. It used to be easy. B2B was business-to-business and B2C was business-to-consumer. Now, though, because of the Internet, there is a blurring between these two worlds. The reason for this difference in approach is that companies today need to start thinking about their customers as individuals rather than solely within the context of the business itself. If you ar