Content Matters

Jennifer Allen has taken on the role of Chief Evangelist in her company, Challenger. It’s new role, one that she worked hard to achieve. She joined us on the podcast to talk about the role, what it involves and how it helps a company build a strong presence. She also shared her experiences working in Sales and talked about how the role needs to evolve to better support customers, including acting more like a marketer than a traditional salesperson. Here’s what you’ll learn: What the role of the Chief Evangelist is and how she came to take it on. Why salespeople need to think and act like marketers and how to change the traditional mindset to selling. The best way for salespeople to approach social selling. How a podcast and webinar have helped Challenger create awareness of their approach and how it has helped Jen personally. How she has adapted to her new role and her vision for how it will evolve. Her advice for others, especially women, who want to become a Chief Evangelist in their company. About Jen: J