Content Matters

We often think of marketing operations and content strategy are distinct elements of a marketing strategy performed by different teams. But there is a relationship between the two and you can’t be good in one without a solid understanding of the other.  Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity and a digital marketing expert and speaker, joined us on the Content Matters podcast to talk about the interrelationship between these two areas of marketing and shared some guidance on how you can bring them together to create successful customer experiences. Here’s what you’ll learn: With all the tools and technology available to marketing today, how do move past the complexity to create a martech stack that works? Why marketing operations and content strategists need to work together and how. How she got into marketing operations and where she sees its future. The problem with marketing attribution today. The role of women in marketing operations today. About Moni Oloyede: Moni Ol