Marketing Week
Marketing Week Meets the CX50: Sophie Wheater, CMO, Giffgaff
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:38
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Sinopsis
In the five years of the CX50 list, customer expectations have grown and evolved. As the top marketer at the quintessential challenger brand of UK mobile networks, Giffgaff's Sophie Wheater discusses the biggest and most important shifts she has seen. In partnership with Zone and Cognizant Digital Experience.
