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The Three Big Lies of Permission Based Marketing- Doug Morneau
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:11:47
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Sinopsis
Email marketing is alive and well today (actually becoming a hot topic at this very time). Email list rental and sponsored email marketing is NOT illegal. This form of advertising is misunderstood while being leveraged by top marketers. Doug Morneau is a serial entrepreneur and an expert marketer with significant experience in email marketing. He has made his clients in excess of $100 million dollars, leveraging email marketing and renting third-party email permission-based lists, making him the nation's largest media buyer of email lists. Doug has served as a past member of both the Data & Marketing Association, formerly the Direct Marketing Association (DMA), and their Technology Council, as well as the Email Experience Council (EEC). Doug is an international best-selling author of his first book, “Three Big Lies: The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales.” At every event, discussion with authors, business groups, and entrepreneurs over the last 5 years the revel