Wisco Weekly

Mini Series Description Prior to the pandemic, Car Dealer Principals had adopted the behavior and language of using data to make decisions. At conference after conference, many Dealer Principals spoke of their successes that were due to making data-driven decisions. In making data-driven decisions, Dealer Principals were supposedly letting the data drive their decisions to achieve better predictability over their business outcomes. As businesses were coming out of the stay-at-home orders, car dealers had a rude awakening. The sales side of their operations was deemed non-essential. State and national dealer organizations scrambled to communicate with elected officials to allow car dealers to resume selling cars. The patience of dealers and the work of dealer organizations paid off. Just a short time later, the issue was resolved, and dealers could sell cars again. As the dust settled for Dealer Principals, who resumed operations safely with social distancing and home deliveries, most of these dealers made a