Sharon Vornholt - Let's Talk Real Estate Investing

Today is part 1 of a two-part episode of the real estate investors guide to marketing and branding. Understanding how each one of these things functions individually and together like a “couple” is vital to the success of your real estate investing business.  Marketing is how you get leads, but branding is why they choose YOU. Key Highlights: [00:01 - 04:25] Opening Segment How everything that you do is marketing Branding is the way people feel about you and your presence at every touchpoint Be aware of building your own credibility and authority [04:26 - 08:52] Build Your Brand and Become Known Different ways to get leads Direct mail, lead generation, networking, and follow up People now look for credible evidence of a real business and trustworthy person online [08:53 - 13:21] Unlock the Gold of Off-Market Deals Why you should take advantage of probates and networking for lead generation How probates are the gold of off-market deals A lead generation website is needed for credibility and au