Juggling With Flowers

Episode 18 is live. In this episode, we answer some questions that were asked about our recently launched video course. We also reflect on our wedding season thus far, what is left for the year, and mindset. Enjoy! ❤️

Episode 17 is here! This is a special episode with a very special guest. We are taking with, Camryn of Camryn Brook Events. One of the best parts of being in the wedding industry, is meeting incredible people. Last year we had the fortune to meet one of those people. And that person is, Camryn. Sweet, thoughtful, full of wisdom, and insanely talented. If you are a planner, looking to get into planning or just in the industry, this episode is a must listen. Listen twice or take notes, as it is full of great insight. Camryn is featured in; Martha Stewart, BRIDES, Style Me Pretty, Carats & Cake, Magnolia Rouge, Wedding Sparrow, Once Wed and Ruffled. Where you can find her; www.camrynbrookevents.com @camrynbrookevents on Instagram and Facebook

Episode 16 is here. This episode is a bit of a mixed bag. We are in the heart of our wedding season. So we update you guys on that. We also touch on our upcoming video/recipe guide. We worked really hard on this, and cannot wait to get it out to you guys. More details to come! With having a toddler, having time to bring up topics and brainstorm happens seldomly. So our car ride to the shop is where it happens most often. Yesterday morning we had a good conversation. So we decided to expand on that during the episode. As always, we appreciate you. Much love from, Avaflora. 1,000 True Fans Essay https://kk.org/thetechnium/1000-true-fans/

We are back with episode 15. In this episode we discuss our vacation last week and our styled photo shoot from earlier this week. Frequent questions asked regarding photo shoots are whether or not they are worth the time, and budget. Regardless of which stage your business is in, photo shoots have the potential to provide a lot of value. We go over the benefits of participating in them. And while difficult to advise, we touch on the question of budgeting for them. We hope you enjoy this one. Feel free to share any feedback on the subject. Much ❤️

Pricing. We get asked often what to charge, how to charge, and how to turn a profit. Pricing, for some reason, is difficult to talk about. It shouldn’t be. There is an industry standard on flower markups, it’s no secret. The hard part is doing your homework- Getting market knowledge, building relationships with your supplier, working on flower/supply budgets, etcetera. Knowing the market, and knowing your market is the key here. In this episode, we discuss ways (ways that have worked for us) to help keep the business profitable. Also, solutions to common mistakes we hear from other florists. We would love to hear feedback from you guys. Whether it be problems you are running into, or other solutions you can share. Thanks for listening!

After nearly two months, we are back! . A lot to catch up on this episode. Between weddings we had, chasing down a mail truck, a destination wedding, and reasons why we were gone for so long. . We are happy to resume the podcast, and thankful for all our followers and listeners. We hope you enjoy this episode. Don’t forget to subscribe and rate the podcast. Any form of feedback is appreciated and helpful.

Hey podcast listeners, episode 12 is here! This week we discuss the weddings we had these past two weeks, not promising anything to clients, our foundational method to create recipes and our peony workshop this weekend. Enjoy!

Welcome back everyone, episode 11 is here. Episode 10 received a good amount of attention about believing in your creative process. So we started out this episode diving a little deeper into the topic, in hopes to fill any gaps we left out. Later we discuss Mother’s Day week and our wedding over the weekend. Finally, we talk about putting Jake into a daycare and get deep about: happiness, health and wealth. We hope you enjoy

In this episode, we discuss the wedding we had this past weekend and the slow transition from the traditional wedding set ups to the more curated, loose and organic style. We also touch on believing in your work and catering to your clients.

Hey guys, welcome back to the podcast. In this episode we discuss our preparation for the upcoming wedding season. We talk about the issues we run into (usually the things you never hear about, or see on a regular basis). We had fun with this one, hope you guys enjoy.

In this episode, Lori has a solo chat with Cadence Kennedy. Based on Long Island, Cadence found her passion for photography at a young age. She started practicing as a child with film and now specializes in digital. Sparked by inheriting a box of family photos from her grandmother, Cadence wanted to give people the same gift of memories. Cadence and Lori chat about how they meet back in 2015, visions of the wedding industry and where they want to take their artistic approach in the future, and motherhood. You can visit Cadence via the following: cadencekennedy.com Instagram- https://instagram.com/cadence_kennedy?utm_source=ig_profile_share&igshid=1dhygqoexo1fx

We are back after a week off. We had a lot going on last week- Moving into our first home, a corporate event and a spring centerpiece workshop. This week we talk about the experience with our move, feelings about the purchase of a home, our first workshop of the year, the corporate event, and fear and doubt.

In this episode, we discuss the most difficult part of our job- creating recipes and ordering. We talk about events and situations that cause us such difficulties on a weekly basis, and how and why we implement policies and structure to help smooth out the process.

In this episode, we answer some of your questions. We discussed floral frogs, what we do with flowers that we didn’t sell, corsage tips and tricks, and people who dislike or criticize our work. We really enjoy this format, and look forward to answering questions or concerns you may have. So please keep them coming. We had referenced Seth Godin in the podcast and how we love his work. He wrote a blog titled “I don’t like your work”, and it really ties into the question about criticism. We highly recommend following Seth, as he is truly a master at his craft. Here is the link to the blog: https://seths.blog/2019/03/i-dont-like-your-work/ Here is the link to the Seth Godin blog: https://seths.blog/page/2/

In this episode, we catch up with our friend, Adrienne from Ipanema Press. We touch on how we met. Parenthood and running a business. How the wedding flowers chosen by a couple can often inspire the design of their stationery. How great it is for like-minded vendors to work together on a wedding and how it is a treat to be on the same team and contribute our talent on the same project. Here are all the links needed to follow and support Adrienne: Website: http://ipanemapress.com Instagram: https://www.instagram.com/ipanemapress/ Facebook: https://www.facebook.com/IpanemaPress/

On this episode we talk about our early struggles with Instagram and how the wrong mindset and keep you from reaching your goals and being authentically creative. Below are the 3 key ways to a healthier social media mindset we discuss in detail: 1. Ask yourself “who are you posting for and why?” 2. How to stop caring about what other people are doing. 3. How redirecting your focus to several platforms rather than investing all of your time on one platform can make you happier and create valuable content.

In this episode, we discuss briefly a little bit about us, what to expect from our podcast and the inception of AvaFlora. Thanks for listening!

In this episode, we answer questions that were asked in a recent Instagram post. The questions we received were great and we would love to further elaborate on a few, turning them into future episodes. Thanks for listening!