Go-to Gal With Jaclyn Mellone

Episode #85. The brilliant co-founders of TRUWOMEN, Stephanie and Erica, are here and they are sharing all their insights on launching a product and taking the big, big journey to make their business a success. In our conversation, you’ll get an inside look into their transformative rebrand, how they work together as co-founders long distance and how they made their company really freaking cool. Listen now for a mega-dose of inspiration!In This Episode You’ll Learn:How Erica and Stephanie went from being friends to co-foundersWhy a rebrand can change everything down to the psychology of your audienceWhat goes into creating a balanced partnership between co-foundersHow TRUWOMEN invests in other women through their businessWhat it takes to create a brand that people are raving aboutThe social media relationship-building strategy that might surprise youFavorite Quotes:“There is going to be a few years of grind and blood, sweat and tears for something you wholeheartedly believe in.”“I had to be a good leader and,

Episode #84. It seems like an appropriate time to bring up one of my favorite topics – gratitude! If you’re going to double down on gratitude at any point during the year, this is a good time to do it. That’s right. It’s time to get on the gratitude train if this is not already a daily practice for you. And yes, I just said daily practice. In this episode, I’m sharing my gratitude practice with you and bringing up an obstacle that comes up this time of year. Tune in now to uplevel your gratitude mindset!In This Episode You’ll Learn: The gratitude trigger that may get in your wayWhy gratitude doesn’t decrease the worthiness of your goalsHow to enjoy the journey of your business and your lifeWhat you can do to think bigger when you’ve hit all your goalsMy daily gratitude process – and something new I’m tryingFavorite Quotes:“There’s an internal tug of war when we’re stretching ourselves for bigger things.”“You can be grateful for everything you have and still want more.”“In order to experience the joy of growin

Episode #83. Do you ever sit at your laptop and wish you were part of something more? Whether you dream of starting a movement or simply tapping into one, Natalie Franke is here to inspire you. As one of the founders of the Rising Tide Society, and the Head of Community at HoneyBook, Natalie has all the know-how on building and leading a community.It’s time to spark your creative juices! Tune in to this episode and learn how to grow your community, be a valuable part of a community and so much more.In This Episode You’ll Learn:The number one reason the Rising Tide community grew like bonkersHow to switch from solopreneur to CEO mindset and why it’s so important!Why and when you might want to join forces with another corporationHow to utilize the snowflake model in any kind of communityWhat you can do to rise in leadership of a community using your giftsUnique ways you can become a valuable part of a movementHow to manage a personal brand and a community brandFavorite Quotes:“I know we’re competitors, but for

Episode #80. Stuck on the social media hamster wheel? I’ve got all the details on a crazy, important tactic you need to be implementing in your business right now.If you feel like you’re constantly on the hustle bus when it comes to content, I’m talking to you! Get your headphones ready and listen in to uplevel your content and your authority. In This Episode You’ll Learn:Signs you’re stuck on the social media hamster wheelWhy social media is not enough to grow your businessThe important content strategy you need to gain authorityHow to build relationships while creating contentThe huge benefits of using this strategy in your business  Favorite Quotes“With all your posting on social media, why does it feel like people aren’t recognizing how freaking amazing you are?”“You want to stand out so you’re attracting those perfect people rather than desperately hoping to be found by them.”“Social media is a great place to get started, but it’s not enough.”

Episode #79. How can you take advantage of the changing job market to claim authority in your expertise? Listen in to this conversation from my interview on the Don’t Keep Your Day Job podcast with Cathy Heller and you’ll take away a mountain of mindset shifts. We get into the nitty-gritty of figuring out what you want to do out of all your passions and how to take the very first steps into authority. Tune in now and walk away with a notebook full of savvy strategies!In This Episode You’ll Learn:How to pick an expertise you are passionate aboutWhy the halo effect will help you pivot your expertise What to do when you don’t know what your strengths areThe first thing you need to change in order to become an authoritySmart mindset shifts to become the authority you want to beStrategies and tactics to start building your business ASAPFavorite Quotes:“You might not recognize the thing that could be your magic because it’s so close to you.”“As an authority, what small daily habits would you have? Start there.”“You

Episode #78. Ready for a ray of sunshine? I have Jess Ekstrom here and she is using her storytelling superpowers to tell us all about normalizing failure, having success with speaking gigs and building our businesses with entrepreneurial optimism.Interested in speaking? Ready to overcome any and all failures that come your way? Jess has such great wisdom to share, it’s truly a mic drop.  Listen now for lessons you can implement instantly.In This Episode You’ll Learn:How Jess is normalizing failure and breaking stereotypes around success The key to using optimism to uplift your business from the beginningWhy Jess pivoted into speaking while her business was still in debtHow the speaking industry has changed and the trick to getting started What to charge for speaking engagements and why we don’t talk about itThe short and sweet mantra that will help you get great pr for your businessFavorite Quotes:“We like to overcomplicate entrepreneurship with all these fancy words, but it’s just about creating what you wis

Episode #77. Does it feel like you’re struggling with mindset even more than you usually are? Listen, when you’re putting yourself out there, you’re always going to come up against something. There’s something about this time of year that makes those mindset struggles even more difficult.To turn that struggle around, I have 3 mindset hacks to get you out of your own way. Listen now for easy-to-implement strategies you can use immediately.In This Episode You’ll Learn:Why you struggle with mindset, even more, when things are goodHow to get curious around your mindset strugglesThree mindset hacks you can implement right now!Favorite Quotes:“If you’re continuing to grow, you’re going to continue to come up against mindset stuff.”“This is a sign that I’m growing. It’s literally part of the process.”“Mindset stuff doesn’t just come up when things are bad, it comes up a lot of times when things are good.”

Episode #76. Need a cash injection ASAP? In this episode, I’m sharing 4 strategies to make cash fast. How do we work this magic? We’ll focus on bringing in revenue from past and current clients by delivering the very best service. Tune in now to gain 4 easy-to-use strategies and a special bonus to make more moolah. In This Episode You’ll Learn:New ways to think about your clients and what they needHow to find ways to work with past clients againThe counterintuitive strategy that will bring in more moneyFavorite Quotes:“What’s the next logical step your clients need to take to achieve their goals?”“By undercharging, you are underserving your clients.”“Sometimes you have to do the scariest thing ever to have your best month ever.”

Episode #75. Are you guilty of running your business the way the internet tells you to? You should want to make a million dollars a year, right? You should be playing a certain role in your business to be a CEO. It’s so easy to do that, but unfortunately, the internet doesn’t know your goals or your personality.Gals, meet Ariana Sylvester. With multiple businesses under her belt, she has major insights on figuring out what role you need to play and making good decisions as you steer that ship. We get into so much goodness here from personality testing to planning your life and business effectively. I can’t wait to hear what you take away from this episode!In This Episode You’ll Learn:How Ariana manages wearing different hats in different businessesWhat you need to know when you shift from employee to managing employeesThe key to figuring out which roles you need to play behind the scenesWhy knowing your love languages can transform your teamHow Ariana overcame the struggle of life getting in the way of busine

Episode #74. If you’ve ever felt discouraged by your growth (or lack of it!) on Instagram, this conversation is for you. Gals, Jillian O’Keefe is behind the resurrection of my Go-to Gal Instagram account and I cannot applaud her enough. Her Instagram insights totally change the game and I’m thrilled to share them with you.What’s a good profile look like? How do I get people to comment? Do I need the swipe up link feature? Tune in now to get all these answers and more actionable strategies for Instagram success.In This Episode You’ll Learn:Why building a tribe on Instagram is so important to your success What you need to review on your Instagram profile ASAPHow to actually use hashtags to grow your businessThe 15-minute habit that will exponentially benefit your InstagramHow to get the benefits of video on Instagram without the struggleFavorite Quotes“Instagram used to be all about quick and quirky posts, but now you really have to engage.”“People love to see what your real life is like so they can relate to y

Episode #70. Is your self-care really taking care of your ‘self’? In honor of Mental Health Awareness Week, I’ve invited licensed mental health counselor, Maryellen Dance, to educate us on this important topic. And let me tell you, Maryellen is calling out all the stereotypes of therapy you might have believed and dishing on real-life ways to take care of your mental health. In this episode, you’ll learn how to uplevel your self-care to truly care for yourself, how to know when you need professional help and the mental check-in that will make all the difference in your wellbeing.In This Episode You’ll Learn:Why it’s so important for entrepreneurs to take note of their mental healthWhat mental health really means – it’s more than just depression and anxiety!How to define self-care from a mental health point of view and what to do about itThe difference between a bad day/bad month and dealing with depressionHow to build self-awareness around emotions and begin to deal with those feelingsThe big signs that you m

Episode #69. Studies show that entrepreneurs have significantly higher levels of mental health issues than those traditionally employed. That is just one reason why I want to share part of my journey in mental health with you and open up space for this important conversation.In this episode, I’m bringing you behind the scenes of my own experience with mental health and sharing the decisions I’ve made only recently to address this challenge. Stay tuned for the next episode with mental health professional Maryellen Dance for more insight into this important topic just in time for Mental Health Awareness Week.In This Episode You’ll Learn:Why mental health is such an important conversation for us to have as entrepreneursMy mental health struggle and what it’s meant for my businessWhen I realized it was finally time to get helpHow to choose where and why you share your own experiences with othersFavorite Quotes:“The challenges we have are part of who we are, but we don’t have to let them define us.”“When we let sh

Episode #68. If you feel like you’re ready to scale your business – or – you’re just really overwhelmed and looking for ease, chances are you could use better operations. In this episode, we’re joined by one of my favorite gals, operations expert Natalie Gingrich.Most corporations have a Chief Operating Officer, but small businesses don’t! The problem is, our businesses are full of processes too. Tune into this conversation to learn the easy way to clean up your operations, the certification business model you’ll want to do consider, and why it can be a simple process to bring more ease into your business.In This Episode You’ll Learn:How Natalie started a business by relating her corporate background to the online worldWhy Natalie chose to add certifications to her business offerings over a courseThe benefits of offering certification to women who want to do what you doWhat starting a podcast has done for Natalie’s business—it’s powerful!The major sign that you need more systemized operations in your business

Episode #67. Do you think because you’re a service provider, you don’t have to do all the things course creators do to market your business? Wrong! Tarzan Kay is here to show you how important it is to build your business no matter what model you have—and crazy smart tips on how to do it.Our conversation in a marketing brainstorm of copywriting, affiliate marketing, and email insights. I’d be willing to bet you’ll walk away with something you want to implement in your biz once you tune in. Listen now!In This Episode You’ll Learn:How Tarzan built her first business as a copywriter up from zero to Amy PorterfieldWhy you DON’T need celebrity clients to be successful in businessHow to be successful with affiliate marketing courses from the very beginningThe key to promoting complimentary affiliate courses to make bankTarzan’s tips for impressive conversions on a small email listWhy you should treat your email list like networking at an eventWhat to write about in your emails that will make them more entertainingH

Episode #66. I can’t tell you how many times people say to me, “Oh, it looks like you’re doing so great with your business. You’re so busy.” Like that’s a compliment! But the honest truth is I’m often busier than I’d like to be and I don’t even work full-time hours. This is just one reason I am thrilled to have Tonya Dalton on the podcast to speak about the ‘Joy of Missing Out’ movement.Because really, letting go of the burden of busy allows you to focus on what matters most and feel happy about it! In this episode, Tonya shares her wisdom on doing less to scale faster, finding your north star, using automation to keep good habits and so much more. Listen now to start finding the joy of missing out in your business.In This Episode You’ll Learn:How to pivot your business back to your natural strengths and passionsThe key to scaling fast that 99% of people missWhy focusing on just a few offerings enables you to growWhat helped Tonya make the decision to close her first businessHow to find the North Star of your

Episode #65. Have you ever considered starting a conference? Danielle Raymo is here to share her unique story of how she evolved her business from social media management to include owning event space and launching a social media conference.Producing an event is a unique way to level up your authority. I love how Danielle added multiple revenue streams that all connect to her core business strength. Tune in now to learn more about starting a conference and the thought goes into adding additional revenue streams that meld with your core business.In This Episode You’ll Learn:How to lean into another revenue stream without losing focus on your core missionDanielle’s collaboration strategy to utilize space and connect with the communityWhy Danielle chose to start a social media conferenceHow to ask the right questions to get feedback you can implement in your businessWhat big sponsors are really looking for in an eventDanielle’s advice for launching an event and what you need to think aboutMore About Danielle:Dan

Episode #64. Are you guilty of overthinking? Melody Wilding knows how it is with high achievers who keep getting in their own way with versions of overthinking like self-doubt and impostor syndrome. In fact, Melody helps entrepreneurs channel their ambition and sensitivity to advance in their careers without sacrificing inner peace.In our conversation, Melody shares how she gained clarity to evolve her business, the tips and tricks she uses to write for big-name publications, and insightful keys into beating your overthinking habit. Get those headphones ready because you are going to love this one!In This Episode You’ll Learn:How Melody realized she needed to change her ideal client personaWhat being a Highly Sensitive Person meant for Melody’s businessHow Melody leverages her writing ability to grow her incomeThe snowball effect of leveraging media into more and more opportunitiesWhy you need to consider reposting your articles on MediumWhat channels require original articles and where you can repostThe key

Episode #63. When I started my first podcast, I hadn’t made any money from my business yet! In the beginning, I thought interviewing guests was going to help build our audience the most—and it did help—but that was just the start of how it changed my business.In this episode, I’m pulling the curtain to show you the huge benefit of podcasting that you may not have thought of yet. Whether you have a podcast or just dream of one, this is going to help you reframe how you look at podcasting.In This Episode You’ll Learn:Why podcasting isn’t all about growing your audience—this isn’t like Instagram, y’all!The real reason why podcasting is so good for your business even if you’re just startingWhat you should really think about when it comes to listener and download numbersMy thought process behind rebranding the podcast despite losing listenersWhy you’ll get amazing guests on your podcast regardless of your numbersHow to get your dream clients involved in your podcastFavorite Quotes:“Growing your audience is not the

Episode #62. How afraid are you to go live on a scale from 1-10? Am I hearing some ‘scared-out-of-my-mind’ 10s out there? Gals, if there’s one woman who’s going to help us go live, it’s Michelle Sorro. This extraordinary woman is a phenomenal live media strategist with a load of accomplishments. From hosting a regular segment on Extra to building multiple six-figure businesses with live media, Michelle is a treasure chest of wisdom on going live. Listen now for insights into vulnerability, going live, and chasing your big dreams.In This Episode You’ll Learn:How Michelle got into TV sales and the business insights she’s gained from itWhy Michelle moved from VP of Business Development to host a segment on airHow Facebook Live can change your business and your life *cue vulnerability*The mindset trick Michelle uses to get over perfectionist tendencies and go liveWhy going live will make you more confident and how to press that blue courage button!Favorite Quotes:“I learned to own myself and really master who I a

Episode #61. Do you believe it’s possible to make a living doing what you really, really want to do? Cathy Heller of Don’t Keep Your Day Job says it totally is possible if you get resourceful enough. Gals, Cathy is a brilliant, brilliant woman and I’m thrilled to have her on the podcast to talk about building a business you love, dealing with pain and all the hard emotions, making good on your big dreams and creating your most fulfilling life.No matter where you are at in creating a business and life you love, this conversation is going to totally inspire you and inform you on actual steps you can take to get to your biggest and brightest dreams. Tune in now, big dreamer!In This Episode You’ll Learn:How to make sense of the challenges in your life and find a purpose through painThe insightful way Cathy processes negative emotions to be more resilientHow Cathy turned a failed record deal into a business she still runs todayWhy expanding on what you believe possible is so crucial to your big dreamsThe 4 ways yo