Insights With Trent Munday

Many branding experts will tell you that to build a strong brand, you need to be consistent. True enough. But consistent does not mean the same. Just as each of your customers has different personalities, so too must your brand. We don't behave the same way around our kids, as we do around our bosses. Our personalities adapt according to the situation and environment we are in. That doesn't make us any less genuine. It's just the human dynamic. Brands need to resonate with people. Thus, that same human dynamic applies to brands too.   #branding #personality #brandessence

Tyra Banks is clearly much more than just a pretty face. She has built quite the business empire on the back of modelling, television, writing and investing. Tyra has a great perspective on branding too - be it for Personal Brand or a Corporate Brand. Being Different is Better Than Being Best. If you really think about, being different is probably the only way to really build a strong brand. Thanks Tyra! #branding #personalbranding #brandbuilding

Most people would tell you that Over Delivering on your promise is good strategy. But not always. Sometimes, the best thing you can do is to simply do what you said you would do. Nothing more. You see, the problem with Over Delivery is that more is not always better. Only the customer can decide if it is. And if it's not, then doing more might just end up backfiring on you.   #customerservice #deliverables #guestservice

Brand has always been important. But in a world where so many things are being commoditised, Brand will matter even more. Even more so when there are just a few platforms that command our attention. If you ask Alexa to order some toothpaste for you, Amazon decides what brand you get. But if you ask for Colgate Toothpaste by name, that’s what you’ll get. Brand Matters! #branding #brand #brandvalue  

Group Chats, for some, are a key part of their social media & communications activities. But what if you want to call any one person in your group chat? Not all of the group, just any one of them? At the moment you need to call the whole group, or call the individuals one by one. There could be a better way...   #groupchat #socialnetworks #communication

Once upon a time, if we wanted to receive updates, promotions, special offers, we could Opt-In. These days, it seems we’re in automatically, whether we like it or not. Today it seems that Opt Out has become the default. #optin #optout #marketing #directmarketing 

Is there really a difference between Wellness and Well-being? Honestly, I’m not really sure that there needs to be. But according to Global VP of Well-Being for Accor, Emlyn Brown, there is. Emlyn says... Wellness is the Actions. Well-Being is the Outcome. What do you think?   #wellness #wellbeing 

There's an old adage in Sales that 'People Buy From People'. So the goal of a good salesperson is to establish a rapport with their potential customers. Sure.  But what if I don't know you at all? Never met you? In this situation, people are really buying from your System - your branding, your merchandising, your sales process. For those customers who don't get a chance to know you...best make sure your overall Sales System works.  #sales #selling #salestechniques #salesprocess

Trendhunter has identified Slow-Shopping as a future trend in Retail. https://www.trendhunter.com/trends/slow-shopping?inf_contact_key=fa36aeee8c78a7ff43f4d7ac6b0ebca77e470d92b8b75168d98a0b8cac0e9c09 I spoke some time ago about Hotel Spas adopting a Retail First approach as a possible business model for the Spa of Tomorrow. So, what if these two ideas came together - either in a Retail Environment or a Spa Environment? I reckon we might just be able to create a some pretty compelling offerings if they did.   #hotelspa #tomorrowspa #retailtrends #sparetail #slowshopping

Most seasoned hoteliers have a pretty good idea of the Per Room Construction Cost of a Hotel. But many have no idea when it comes to the same for their Spa. Here’s what I see as the best Benchmark to use... PS: Here’s the report for HVS referenced in today’s episode...   https://www.hvs.com/article/8389-hvs-hotel-development-cost-survey-201718   #hotelspa #hotelconstruction #hotelbenchmarks 

We tend to obsess about social media metrics. How many Likes, Shares, Comments we get on our content and social media posts becomes more important than the content itself. But the amazing thing about social media is the serendipity that surrounds it. Once you put it out there, you never know who might see it or hear it. More importantly, you don't know the impact that might have one someone who does consume it. It might amount to nothing. But then again...   #socialmedia #socialmediamarketing #contentmarketing

It seems like every few months or so there’s another conversation in the zeitgeist about Privacy - or lack thereof. Would you pay a monthly fee to Facebook to ensure they do NOT sell your data to advertisers? Apple Co-founder Steve Wozniak would. #socialnetworks #privacy #revenuemodel

Each industry has their Own preferred metrics to measure success. I’d suggest there’s a couple of metrics more commonly found at internet startups that might be worth a look for spas... Cost of Acquiring a Customer & Lifetime Value. #businessmetrics #customeracquisition #lifetimevalue 

Equinox is a Fitness Club Brand. But they’re also about to become a hotel brand. The first Equinox Hotel is opening in New York in a few days. Could this open the door for more Spa & Wellness / Hotel brand opportunities? Tomorrow Spa anyone?   #hotelspa #tomorrowspa #wellness #brand 

The Bottle Cap Challenge has quickly become a viral sensation. We've seen MMA Fighters, Celebrities, Movie Stars, all sorts of people posting videos of them doing a roundhouse kick to remove a bottle cap. Jen Hickman saw that and said, 'We could do that in the Spa.' So she did! It's a great example that just about any business can leverage the power of virality of meme like this on social media.   #bottlecapchallenge #memes #socialmedia #viralvideos

Here’s my Top 3 Learnings (so far) from my quest to find my passion. 1. Passion is a Journey 2. Passion can change over time 3. Passion is not a zero sum game Hope it helps you in your search. :-)   #passion #meaning #purpose

Some would say that Pop-Up concepts have had their peak. That maybe they’re not quite as impactful as they once were. I would disagree. I think the folks at Taco Bell would too. The fast food company’s upcoming hotel takeover - The Bell - sold out of their room inventory in just 2 minutes. #popup #tacobell #marketing #takeover  

Accountable Influence is a great term in the context of social media marketing. A company called Seed.com, that sells supplements Direct-To-Consumer is requiring any Influencers selling their products to first complete an education program... on Instagram Stories..so they actually know what they’re selling. It’s a great example of holding Influencers to account for what they’re pushing. And it’s also a great example of a smart execution on Instagram Stories. Go check out @SeedUniversity on Instagram.   #influencermarketing #instagrammarketing #socialmediamarketing #accountableinfluence   

Email Marketing was great...until it wasn’t. Social Media Marketing is great...if you get can craft the right message to get in front of the right people. But neither has the kind of Open Rates you can get with a simple SMS. So, before the marketers out there ruin it too...maybe it’s time to take a serious look at SMS Marketing.   #directmarketing #smsmarketing #marketing #socialmediamarketing 

Jeff Hoffman, co-founder of priceline.com and countless other achievements introduced me to Info-Sponging.   Do yourself a favour. Set aside a few hours a week to Info-Sponge.   What is it?   Stay tuned...   #information #learning #learnandgrow #learnsomethingnew