Insights With Trent Munday

Imagine the Ultimate Wellness Venue. In my mind it should combine Food, Beverage, Spa & Community. The right combination of these four elements could create an ideal Wellness environment. So...here it is... #wellness #spa #disruption #pub

If you shop online via Amazon Smile, they will donate 0.5% of the purchase price to your chosen charity.   Like they say...You Shop. Amazon Gives.   It doesn’t cost you any extra.   Just go to https://smile.amazon.com/ and log in with your Amazon credentials, select you charity and you’re all set.   Thank you.   #amazonsmile #corporatesocialresponsibility #charitablegiving  

What would a Spa look like, if it was conceptualised by Nike? What a Spa built by Snapchat look like? We tend to view Spa through a limited lens...but what if we didn’t? Are you brave enough to allow another brand to do a Total Spa Takeover?   #hotelspa #takeover #innovation

A logo is just part of your brand story. An important part, sure. But it does not need to tell the whole story of your brand. A logo is simply there to act as an identifying mark.  End of story!   Go check out the Building A Brand series on The Futur channel... https://youtu.be/mxgOY2Ms-YI   #branding #logodesign #brand            

One thing to keep in mind if you’re building a Personal Brand...it’s personal.   And that means, some will like you, some won’t. Just like with real people.   This is less of an issue with Company Brands.   So are you willing to pay the penalty for the potential upside?   PS: Here’s the useful book on branding I recommended...   https://www.amazon.com/BRAND-MANAGEMENT-CHECKLIST-Brad-VanAuken/dp/0749436999   #branding #personalbrand #companybrand

Just imagine how liberating it would be if every day you got a fresh start? If every day you got a do-over? When you think about it, that’s exactly what we get in Hotel Spas. Last night’s guests leave and new guest arrive. Maybe it’s time we started taking more advantage of that daily do-over?   #hotelspa #businessopportunity #refresh #reset

Remembering facts and figures is sometimes difficult.  Recalling stories is much easier. We relate better to stories. So if you’re looking to teach someone, instead of a script, try delivering a story instead. #storytelling #learning #teaching #educating 

A sceptic is one who questions the truth or validity of something. Many see that as a negative thing. But a Truth Seeker takes it a step further and seeks to find...well...the truth. And that can’t be a bad thing.   #sceptic #truth #reality #negativity #questioning 

All the experts say you should engage with Influencers on Social Media. That’s the way to get their attention. Great! But how exactly? Here’s what I’d suggest...   #influencermarketing #socialmedia #engagement

Spas will usually conduct some version of a Post-Treatment Consultation after a facial - even if it’s often with the intention of selling some retail home care. The same doesn’t happen as much when it comes to massage treatments. You may not necessarily get a retail sale, but you could get something much more valuable. #spatreatment #hotelspa #sparetail #therapist #consultation 

Hotel Spas are still, for many, considered a luxury purchase. The tricky thing is Luxury means different things to different people. Pampering, Time, Service, Convenience can all be considered Luxury. If you’re in the Hotel Spa business, this is something you need to be thinking about. #luxury #hotelspa #hospitality  

I’ve spoken before about the value of finding Mentors for various stages of your life and career.   But Sylvia Ann Hewlett suggests that maybe seeking a Sponsor is a better alternative?   Here’s a link to her book. The Sponsor Effect...     https://www.amazon.com/Sponsor-Effect-Better-Leader-Investing/dp/1633695654    #mentorsmatter #sponsor #careergrowth  

Creating your own Personal Brand seems to be all the rage.  But it’s not for everyone. And it may not even be the best thing for you or your business. Here’s a few things you might want to consider...   #personalbranding #branding #identity #brand

Soundtrack Your Brand is Spotify’s answer for music for your business. So if you’re looking for a Spa Music Solution, this could be for you. At $35 per month and millions of tracks to chose from, this seems like a great deal. And there’s even a free one month trial. www.soundtrackyourbrand.com   PS: Thanks to Andreas Anell for the tip.   #spotify #spamusic #corporatemusic       

Have you ever had a situation where a guest asks about the nationality of your spa therapists? Is that a form of Racial Profiling? Of discrimination? Or is it simply a matter of the personal preference of the guest? And if so, is that their right? #spatherapist #customerschoice #guestpreference #racial #discrimination 

Understanding that your core product/service can in fact offer different Relevant Benefits to multiple customers is a powerful realisation. From there, with just a bit of creative packaging at the front end and the back end, you can service multiple markets without re-creating the wheel. What other markets could your product/ service offer a Relevant Benefit too?   #marketing #benefits #valueproposition #modules

Many people talk about the need to Democratise Wellness. To make it available and accessible to the average person. Wellness is not a Luxury. Most would agree this is the way it should be. But how do we achieve that? By sharing knowledge.   #wellness #knowledgesharing #knowledge

Yield Management is not something we see a lot in Hotel Spas.  And there's a few good reasons for that. Demand vs Supply. Wants vs Needs. If you plan to try to implement a Yield Management Strategy in your Hotel Spa, you should probably be aware of some of these potential hurdles.   #hotelspa #yieldmanagement #businessmodel #demandandsupply 

If you can recall back in Ep. 13 of this show (Hotels Win The Gig Economy) I spoke about how Marriott could be the Number 1 Food Delivery Service in the world ; or Hilton the Number 1 Domestic Cleaning Service in the world. You can take a listen here - https://trentmunday.podbean.com/e/ep13-hotels-win-gig-economy/ Well now, it looks like Bangkok-based hotel chain Dusit Hotels is taking a step in that direction - although they might not realise it yet. There main aim with Dusit on Demand is to help find work for those staff left unemployed as a result of the recent closure of their flagship property. #dusitondemand #gigeconomy #businessmodel #innovativethinking

What about a business model where we sell Treatments and Services at cost? But to have the right to buy, you need to be a member of our Buyers Club? That's the business model serial (and highly successful!) entrepreneur Marcia Kilgore has chose for her new luxury skincare business - Beauty Pie. Maybe it's a model that could be applied to hotel spas too?   #hotelspa #businessmodel #innovation