Insights With Trent Munday

The Supplements Industry has boomed in recent years. Natural. Healthy. Safe. Or are they? Much of this increased demand is as a result of us seeking out more natural alternatives to pharmaceuticals - but also I think a bit of laziness in terms of eating the right foods. Just pop a few supplements and we'll be all good.  What the body doesn't need, it'll just excrete. And by the way, it's a tightly regulated industry. Right? Maybe not... #supplements #wellness #healthylifestyle  

Renee Moorefield and the folks over at the Wellness at Work Initiative have publish a great little guide on preparing your company for Workplace Wellness. There are 15 questions for your organisation to ponder to help assess their readiness and willingness to take on and succeed with a Workplace Wellness program. It's a FREE resource which you can get a copy of right here...  http://ow.ly/Ji3d50uufPS    #workplacewellness #wellness #employeewellness 

ISPA has just released their 2019 Consumer Snapshot Initiative. Consumer Insights like this are fine...for those customers or guests who are already going to the Spa. But the question I really want to see answered is... Why are hotel guests NOT going to the Spa? That's the survey I'd like to see.   #hotelspa #consumerinsights #guestsurvey #marketing

A recent article in AdWeek suggested that Wellness needed to be reclaimed from celebrities. Wellness is a much more serious thing than a running shoe or a razor blade. So, if you've been contemplating exploring celebrity endorsements to help bring awareness to your Wellness business...maybe you should think again.   #wellness #celebrityendorsement #influencermarketing #marketing

A commodity, in economic terms, is basically defined as... a good or service that is easily interchangeable with and largely indistinguishable from, another Is your Hotel Spa really so unique and special compared to your competitors? Or is it, at least in their eyes, largely indistinguishable from all the other great spas out there? Maybe you are actually in the Commodity Business?   #USP #uniquesellingproposition #productdifferentiation 

A few years ago I asked the question - Is Wellness a Movement or an Industry?   The Global Wellness Day is a clear example of why maybe we should be striving for Movement status.   Time to start planning now for 2020!   #gwd2019 #wellness #globalwellnessday #movements #movementforgood

A company culture is not created...it emerges over time.   Culture doesn’t happen TO people...it happens AMONG people.   Hmmm?   An interesting perspective to consider for any organisation seeking to change their culture.   #culture #culturechange #changeleadership #companyculture

So Mother Nature seems to be telling us that the decisions of the collective are superior to those of any individual.   That’s basically the theory of Swarm Intelligence.   Do yourself a favour...go check out    https://unanimous.ai   #intelligence #thinkingdifferently #decisionmaking

Pokémon Go was a viral sensation. A smash hit.   In 2020, they’re going to try again with Pokémon Sleep.

Oftentimes the leader assumes it’s their job to be Right. To give the right answer to the team.   But the reality is, finding Right is really the objective.   So as a leader, your job is to help facilitate that outcome - regardless of where it comes from.   #leadershiplessons #management #decisions #outcomes

Sometimes it makes perfect sense for a hotel to pay a guaranteed fee to the spa operator to run their spa.   Not forever.   But for an initial period, it can actually be a  smart move.   #hotelspa #businessmodels #revenuemodels #feestructure

Collagen is good for the skin.    Everyone knows that.   It’s why we pay so much for those fancy face creams.   But what about foods & exercises that help give us a bit of a collagen boost?   That’s the AMAZING new Complete Collagen Experience!   Take a look...   #spa #skincare #beautyproducts #marketing #promotion

Just a quick heads up to let you know there will be some changes coming to the way I’m producing and distributing the content you’ve been seeing and hearing here for the past couple of years.   Why?   Because sometimes fresh air just what’s needed.   #changes #contentstrategy #changemakers

Our attention span is getting shorter.   Ever noticed how long those mid-roll ads are in videos on Facebook?    Then there’s this little data point...   “Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a sharp decrease from the average attention span of 12 seconds in the year 2000. Jan 22, 2018”   So, time to get your (short) story straight!   #advertising #storytelling #facebookadvertising #yourstory #attentioneconomy

What if instead of posting your thoughts, ideas & Insights on social media every day, you let your steam build up?   Maybe then you could create something really meaningful.   (ps: not to self!)   #contentcreator #contentstrategy #creativity #timeout

Do your internal systems, policies & procedures maker it easier or harder to say yes?   Yes to Guests. Yes to Customers? Yes to Internal Stakeholders?   My favourite hotel General Manager had a great way to ensure we could say yes.    Listen to this...   #customerservice #customerfirst #customerfocused #guestservice #hotels

If your spa (or any other business unit) is in a major hotel brand’s property, there is a MASSIVE opportunity you’re probably not taking advantage of.   I understand there’s company politics.   I get it. There’s lots of Red Tape.   BUT...if you’re not leveraging the bagingies out of the Hotel App for your promotions...you’re crazy!   #marketing #promotions #mobileapps #hotelsandresorts #hotelspa

Are you a Listener or a Talker?   Is your organisation a place for Collaborators or Individuals?   Understanding what both your and your company’s default is goes a long way to ensuring success.   That’s according to Aaron Dignan in his book Brave New Work.   #organisationalculture #organisationaldevelopment #selfawareness #companyculture

Some say, leave the price off. That way the guests will come to you to ask. From there you have a chance to close the sale.   Others say, put the price out there. No point hiding it if the guest isn’t willing to pay it.   Here’s the discussion we had internally recently...   #pricingstrategy #promotions #advertisingcampaign #salesstrategy

Atmosphere Cancer!