Story Podcast

You may have heard the story about how the Chinese word for “crisis” can be represented as “opportunity.” As it turns out, that’s not quite accurate. The word is more like “a crucial point” — the moment right before a big change. There’s still a lesson there for us, but it’s a pretty nuanced one, and that’s something John Bucher understands well. John is the Creative Director for the Joseph Campbell Foundation in Hollywood, who understand the ideas of story and myth about as well as anyone. Take a listen to John’s talk from the STORY 2020 stage as he explores the concept of embracing these crucial points in the midst of dark moments.

One cause of writer’s block isn’t that we run out of ideas, it’s a fear that the ideas we do have are bad ones. We don’t want to keep writing, keep painting, keep creating — whatever it is — because we’ve got a feeling that the next steps just aren’t very good and we’d rather not create at all than create something that sucks.  Seth Worley knows that fear. He’s a writer and director who’s done videos for Bad Robot Sandwich Video and Red Giant, where he’s the senior content creator. He’s also helped create some really great tools for writers like the Storyclock Workbook. He says that the key to getting around making bad art is just to go ahead and make bad art and explains why the secret to making good art is making bad art. Take a listen.

We don’t like to talk about disappointment in the creative field is. Creativity is a risk and risks, by their very nature, have a pretty high rate of failure. Those stories don’t get told very much, for obvious reasons. But by not telling those stories, we reinforce this idea that unless you’re hitting success after success, you’re a total failure and should give up. Take a listen to Cress Williams from the 2020 STORY Stage. Cress is an actor, known for his roles on Black Lightning, Hart of Dixie, and Prison Break.

Something you hear our last year described as a lot is a “dark time” or a “dark season.” Getting to the end of all that was described as a “new day” or a “new morning” for us. And there’s a lot of truth to that, since so many of us lost so much in 2020. But it’s worth asking if our immediate impulses to avoid, ignore or rush through those dark times and get right to the morning is the healthiest way to deal with pain and hardship. Last year at STORY, we asked that question, and one of our most talked about speakers, Brooke Shaden, had some really great thoughts to share. Brooke is a wonderful artist who uses her work to explore things like darkness, pain, death and decay. She wants to find beauty in those things, and hopefully help us have a better understanding of the dark and hard times in our own life. It’s an experience she’s walked through, and now she wants to help others do it too.

I think all of us can feel tempted towards cynicism these days. However we need to remember that change is possible, and we need to help inspire others to believe it too. That’s how Dr. Chené Swart sees it. She’s a narrative coach and consultant who helps people, organizations and communities with a technique called “narrative therapy,” teaching them to understand their own stories better.

There are two kinds of marketers out there. The first are the Don Drapers—the guys who know how to package lies to turn profits. Certainly an easy way to make money, but it takes a toll on your soul, right? The second kind wants to help people tell a better story about their lives, their hopes, their work. They want to help the world see your work the way you see your work.   Ben Stewart is that kind of guy, and helps storytellers understand that if you want to leverage the power of story to convert, you have to lead with story’s greatest power: it's ability to connect. Don't miss this practical, wisdom-packed episode of the STORY Podcast.

Finding your purpose is a huge deal — for everyone, obviously, but younger generations are especially pursuing purpose-driven work. A Society for Human Resource Management study found that 94 percent of Millennials want to use their skills to benefit a cause. Another survey found that 63 percent of millennials believe the primary purpose of companies should be to make a difference instead of make a profit. But artist and author Shabazz Larkin has a surprising take on the subject, suggesting that what we’re really looking for isn’t exactly purpose, but something else. Listen in...he might just change your mind on what we talk about when we talk about purpose.

I think most of us are aware of the idea of story as a passion, a skill, and maybe a career. But what about story as survival? What about story as a way of finding your way when all else seems to be lost? There are times when story is sort of like the trail of breadcrumbs we leave in the forest. No matter how dark things get or how far we wander, we’ve got something to lead us back home to hope and safety.  That’s the theory of Marc Pimsler, an Experiential Therapist, leading voice in Emotional and Mental Health, and a leader at Onsite Workshops, a Personal Growth and Wellness Retreat Center in Nashville. Last year at STORY 2020, Marc gave a talk about story as a way to see in the dark, and it’s one of the most powerful, convicting ways of thinking about story we’ve heard yet. Listen in.

Some stories are a way of making sense of the world. Life can seem confusing or random, so we fit all the details into a story to help us figure out what’s going on. That’s useful, as long as we’re telling beautiful, compassionate, loving stories. But sometimes, lazy stories get told that write off other people’s experiences with prejudice or stereotypes. That’s something Krish Kandiah is out to change.   He is the Founder and Director of the adoption and fostering charity Home for Good, and he wants to make sure that the kids in the adoption and foster care systems aren’t abandoned to bad stories. There’s so much we all can learn from his work as storytellers, and he has some incredible stories of his own. Listen in on this week's episode of the Story Podcast.

There’s still this idea that we’re living in an extra dark time, that things are bad, worst year ever...that sort of thing. That’s because stories — even macro-level stories — don’t just change on their own. We need storytellers to help us learn how to tell better stories. We need people who care about story to help us set a new, better narrative. That’s something Erin Collasaco is passionate about.   She’s the creative director at OnBeing, a media and public life initiative that’s all about helping people change on a personal level in a way that makes societal transformation better. They’re all about helping us live out better stories, and that’s something Erin wants to help us all do. But, according to her, finding the right story isn’t always as intuitive as you might think. Listen in on some of what she shared with us in her amazing talk last September at STORY.

It’s one thing to know that stories have power. It’s another to learn how to invite the power of story into your spaces. And sometimes, the most important thing you do is nothing at all besides invite others to the table. That’s a lesson David Hutchens knows well. He’s worked with companies like Coca-Cola, Wal-Mart, GE, and so many others, helping them learn about things like strategy and leadership, as well as ethics and corporate responsibility. But what does that have to do with the work you’re doing, regardless of the spaces you’re doing it in? It turns out, everything, because all of David’s work is rooted in his deep understanding of narrative. In this episode, David generously passes some of that understanding along to us.

Zimbabwe has about 13 million people in it, and twelve psychiatrists. Yes, twelve. That’s a problem for Dixon Chibanda, who cares deeply about mental health. He can’t really expect each psychiatrist in his native country to take on a little over a million patients, so he started thinking about what they did have: grandmas. What does this have to do with your work as a storyteller? Everything. Don't miss this incredible episode of the STORY Podcast.

Obviously, there are certain types of stories in America that are easier to accept than others. At some point, we make certain judgments about which stories we want to buy into and which ones we don’t, and most of us get pretty good at doing this automatically. We decide which stories we think deserve to be taken seriously, and which can be dismissed. It’s just how we get through life. The problem is, the way we decide which stories to listen to says a lot about us. And sometimes we reject stories because they tell us something we don’t want to hear. That’s where Christina Blacken comes in, the Founder of The New Quo, and all-around amazing human being. Prepare yourself for an incredible episode as we get to learn from her on this episode of the Story Podcast.   

One of those tropes you hear a lot about out there is how much children have to teach us, but if you think about it, we don’t really live that way. We call people who are acting inappropriate “childish.” But there’s a big difference between what is child-ish and child-like. What would it look like to live a life that is child-like, while growing up in ways that leave what is child-ish behind? Maybe kids really do have something to teach us? That’s the life Brad Montague is living.   He’s the guy behind the Kid President web series who also writes for Joanna Gaines’ The Magnolia Journal and all sorts of other amazing projects. He’s written multiple books, including his new book, The Circles All Around Us, which is hitting shelves later this month! Brad has spent his life trying to figure out what kids get right and it’s made a huge difference. He thinks what he’s learned can make a difference in your own life too. If you won’t listen to the kids, maybe you’ll listen to the guy who listens to kids. Listen in on

What if we could keep creating and never give up? That kind of hope feels a little bit harder to hold on during times like these, doesn't it? Morgan Harper Nichols is a poet, a music artist and a visual artist, and in this talk delivered live at STORY, she shared about how she’s found joy in the everyday, despite the heaviness so often felt in the world around her, and how that joy permits her to keep creating. Want to learn to do the same? Listen in on this first episode of Season 5 of the STORY Podcast.

STORY 2020 is here! It’s our flagship gathering, where each year, over 1,000 storytellers from around the world gathering together for 2+ days of inspiration and instruction to do their best, most creative work. In this special, extended episode, you’ll hear the audio from a mini-masterclass with Jason Jaggard, an entrepreneur, leadership coach, a founding partner of Novus Global and so much more. Together, they discuss leadership as an often overlooked storytelling essential, and how to approach STORY or any other event with a “leader” mindset instead of a “consumer” one. You’ll learn how about how maximum value comes out of full participation, and a new concept Jason discusses that he likes to call “Listenings.” It’s a content-rich episode, and a great way to pre-game any conference experience, whether in-person or virtual. Don’t miss it!

In this special episode, we look ahead to STORY 2020 with our director and curator, Harris III as he unpacks the intentional design of this year’s virtual experience. Whether you’re attending STORY 2020 or not, this episode is rich with insights into the planning and creative process behind producing the event, making it relevant to anyone who wants to creates great experiences for others. If you already have a ticket, listen to this short episode to learn more about what to expect between now and STORY, and how to fully prepare for our time together as a community.

We’re so used to living in stories that sometimes we don’t even recognize them. It’s like how fish don’t know they’re wet. It takes a really keen mind to not just know a good story when it sees one, but put it together in a way others can understand and find themselves in. Documentary filmmakers are especially great at this, where others might just use rolls and rolls of b-roll, they see a narrative that just needs a little bit of structure. This week on the STORY Podcast, we learn from a storyteller who is excellent at this very subject, Yogi Roth. Yogi seeks to uncover the humanity in sports around the globe. He’s a Pac-12 Networks college football analyst, filmmaker, scholar, New York Times bestselling author, coach, speaker and world traveler. He’s the kind of guy who can watch a football game and see not just a series of plays, but a real plot. And his take on the intersection of artistry and athletics is so insightful. Don’t miss this illuminating conversation between Yogi and Harris.

Does the word “marketing” strike you as kind of a dirty word? Many of us are part of a generation that really doesn’t like to feel like we’re being sold to. Brands know that, and the smart ones are getting ahead of it by swapping out marketing copy for real stories and real connection. At STORY, we’ve been saying for years now that a story’s greatest power is not in its ability to convert, but in its ability to connect, and when it comes to achieving conversion in the long term by leading with connection first, few marketers do that better than AJ Hassan. AJ is an Emmy-winning executive creative director who works with creative teams to help businesses and brands infuse their message with life and relevancy. She led the Equality Can’t Wait gender equity work for R/GA in partnership with Melinda Gates’ company: Pivotal Ventures. The “Like a Girl” campaign she led was a huge viral hit. She’s won tons of awards and lots of acclaim for her work and she understands, better than most, how to make advertising just a

Let’s be honest...getting a new perspective is harder than it sounds. It’s not just shaking your head and trying harder. It’s not just a gut check. It’s a real mental move — a shift in your whole way of being. It’s about being aware of your awareness, and taking control of it, and that’s a huge part of navigating the kind of spaces we’re finding ourselves these days in a healthy way. In this episode of the STORY Podcast, Apollo Robbins speaks to these very ideas. He’s an American sleight-of-hand artist, security consultant, self-described gentleman thief, and deception specialist. Forbes has called him “an artful manipulator of awareness.” Obviously there are lots of ways a guy like Apollo can use his talents — and he does. But he can also teach us how to do what he does — take control of our own awareness. Don’t miss this insightful episode.